ShapeDiver & BIMobject: Deploying Digital Product Platforms at Scale
Two Platforms, One Digital Strategy
ShapeDiver and BIMobject serve different but complementary roles in a manufacturer's digital product strategy. ShapeDiver powers real-time 3D product configurators: parametric models that customers can customise in a web browser, generating instant visualisations, BOMs, and downloadable outputs. BIMobject hosts BIM content libraries: standardised Revit families, IFC files, and product data that architects and engineers download directly into their projects. Together, they cover the full specification journey from discovery to technical documentation.
ShapeDiver: Parametric Products for the Web
ShapeDiver takes Grasshopper definitions and deploys them as cloud-hosted 3D applications. This means manufacturers can build product configurators where customers select materials, dimensions, and options in real time, see the result in 3D, and download production-ready outputs. The technology is particularly powerful for products with high variation: furniture, facades, modular systems, and custom fixtures. GIRIH X builds the Grasshopper logic, material libraries, and frontend integration as a complete package, so manufacturers get a turnkey configurator without needing computational design expertise.
BIMobject: BIM Content That Drives Specification
BIMobject is the world's largest platform for BIM content, connecting manufacturers with architects and engineers who need product data for their projects. A well-structured BIMobject library puts your products directly into the specification workflow: when an architect downloads your Revit family, your product is effectively specified into the project. The content must be data-rich (accurate dimensions, material properties, classification codes), lightweight (optimised geometry that does not bloat project files), and governed (version-controlled with clear update processes).
Building the Content Pipeline
The key to scaling across both platforms is a single-source content pipeline. The master BIM model, built to production standards with accurate geometry and rich metadata, serves as the authoritative source. From this master, automated pipelines generate: optimised Revit families for BIMobject; Grasshopper-ready geometry for ShapeDiver configurators; web-ready 3D assets (glTF/USDZ) for AR experiences; and high-fidelity renders for marketing. This one-to-many approach eliminates duplicate work and ensures consistency across every channel.
Measuring Platform ROI
Both platforms provide analytics that quantify content performance. BIMobject tracks downloads by region, profession, and project type, giving manufacturers visibility into where their products are being specified. ShapeDiver tracks configurator sessions, popular configurations, and conversion rates. Combined with CRM integration, these analytics create a closed loop from content engagement to sales pipeline. The ROI case is compelling: manufacturers with active BIM content libraries report 3-5x higher specification rates compared to those without.
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