One source of product truth. Every channel served from it.
Manufacturers lose specification and cycles when product data lives in disconnected systems. We design BIM-first product ecosystems that feed specification platforms, ecommerce, configurators, AR experiences and internal sales tooling from a single governed source.
Where it tends to break
Common operational symptoms we hear in manufacturers conversations.
Duplicated, inconsistent product data
Marketing assets, BIM content, ERP records and sales sheets drift out of sync, eroding trust with specifiers.
BIM content that specifiers will not use
Heavy, ungoverned families with missing parameters get rejected by design teams and pulled from project models.
Slow cycle from new SKU to specifiable asset
Each launch repeats photography, modelling and content production rather than reusing a single source.
No measurable signal on specification pull-through
Without instrumented platforms, marketing cannot connect content investment to specification or sales outcomes.
What we deploy for you
Each capability ships as a scoped engagement with measurable outcomes.
Further reading
Why Your Product Data Strategy is Costing You Market Share
Manufacturers spending millions on photography while competitors ship AR experiences. Learn why a BIM-first digital asset strategy is the fastest path to multi-channel product content at scale.
The ROI of BIM for Building Product Manufacturers
Quantifying the business case for BIM content investment: specification rates, lead generation, cost savings, and competitive positioning in the digital-first specification landscape.
ShapeDiver & BIMobject: Deploying Digital Product Platforms at Scale
Two platforms, one strategy. Learn how ShapeDiver powers real-time 3D configurators for B2B2C product customisation while BIMobject hosts BIM content libraries that put your products directly into architects' specifications.
Plan your product digitisation programme
We will scope the work, baseline the metrics, and propose the smallest first deployment that proves the model.