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Manufacturer Product Digitisation
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Manufacturer Product Digitisation

Your complete digital content partner. One studio. Every format. Every channel.

We are a complete end-to-end service for product digitisation needs. From high-quality CGI that replaces traditional photography, to 3D turntables, AR/VR experiences, interactive product configurators, and BIM content creation and hosting. We thrive on delivering SKU-specific content for complete product ranges, ready for e-commerce, specification platforms, print catalogues, and marketing. Our automation-first approach enables scale, consistency, and multi-channel output that typical agencies cannot match.

Signature Product Imagery: proprietary AI workflow replacing traditional photography
Computer Generated Imagery (CGI) for complete product ranges at scale
3D, 360 turntables, AR, VR and XR product visualisations
Interactive 2D & 3D product configurators with fabrication output
BIM content creation (Revit & ArchiCAD) and BIMobject hosting
Controlled image enhancement, background removal & in-situ scenes
Single source of truth: one dataset powering every digital channel
Multi-channel output automation for e-commerce, print, AR & BIM
Technical drawings, assembly guides & product education tools
PIM & DAM integration for governed digital asset management
Standalone product applications with optional code-base ownership
Experience across 12+ industries: bathroom, HVAC, lighting, automotive and more

What this looks like in practice

A snapshot of real outputs across recent engagements.

Signature Product Imagery
01

Signature Product Imagery

catalogue-grade CGI replacing traditional photography

360-degree turntables & multi-angle product shots for e-commerce
02

360-degree turntables & multi-angle product shots for e-commerce

Interactive 3D product configurators with real-time finish selection
03

Interactive 3D product configurators with real-time finish selection

AR product experiences
04

AR product experiences

place products in real environments before purchasing

Bathroom & kitchen fixtures
05

Bathroom & kitchen fixtures

vanities, toilets, shower screens, tapware

Fire protection, pipe fittings, HVAC, electrical panels, lighting & security
06

Fire protection, pipe fittings, HVAC, electrical panels, lighting & security

Specialised MEP equipment
07

Specialised MEP equipment

hydraulics, mechanical, and control systems

Cloud-based 3D configurators & specification tools
08

Cloud-based 3D configurators & specification tools

Data centre equipment
09

Data centre equipment

racks, cooling, UPS, cable management

Automated BIM content production pipeline
10

Automated BIM content production pipeline

Why Choose Us

The GIRIH X Difference

Most agencies focus on one slice of product digitisation. We deliver the complete production pipeline: from raw geometry to every digital channel, powered by proprietary AI workflows.

Complete End-to-End Service

While most agencies focus on one element (lifestyle imagery, campaign visuals, or BIM), we deliver SKU-specific content for complete product ranges across every format: CGI, AR, VR, configurators, BIM, and e-commerce. One studio, one dataset, every channel.

Automation-First Production

Our proprietary Signature Product Imagery workflow uses AI-assisted pipelines to deliver catalogue-grade imagery faster and more consistently than traditional photography or standard 3D rendering. Hundreds of SKUs, not just hero shots.

AEC + Manufacturing Expertise

Unlike pure creative agencies, our team has deep real-world experience in construction, architecture, engineering, product manufacturing, and marketing. We understand how architects, engineers, and contractors actually specify products. That knowledge is baked into every asset we create.

Quality at Scale

We thrive on the challenge of providing consistent, SKU-specific content for complete product ranges: hundreds or thousands of products, not just a few hero pieces. Our batch-based production methodology with structured review cycles ensures every asset meets the same standard.

Photography Replacement

Our Signature workflow is purpose-built to replace traditional product photography entirely. No logistics, no studio bookings, no shipping. Unlimited finish variations, unlimited angles, unlimited scale. With AI-calibrated material and texture fidelity that matches or exceeds physical photography.

Creative + Technical Depth

Traditional photography background combined with cutting-edge CGI, AI, and computational design. We bridge the gap between beautiful lifestyle marketing content and technically precise BIM engineering data, ensuring consistency across both.

How we deliver

A BIM-first methodology where every asset starts as a high-quality, data-rich digital product, enabling all downstream outputs to scale with speed, accuracy, and consistency.

01

Discovery & Asset Audit

We begin by understanding your full product range, existing digital assets, and business objectives. We audit source geometry, technical data, imagery gaps, and downstream requirements to build a tailored digitisation roadmap that prioritises high-impact product families first.

02

BIM-First Asset Foundation

Every project starts with building a high-quality, data-rich BIM library as the core foundation. We model or re-model each product with precise geometry, embedded metadata, and parametric flexibility. This master BIM asset becomes the single source of truth from which all other outputs are derived.

03

Scalable Production Pipeline

Our proprietary automation workflows transform the core BIM library into every deliverable your channels require: rendered product imagery, AR/VR-ready models, web configurators, technical documentation, and specification sheets. Because the BIM foundation is built right, scaling to hundreds of SKUs is fast, consistent, and cost-effective.

04

Quality Assurance & Alignment

Structured review cycles at every stage: geometry accuracy, material fidelity, metadata completeness, and brand consistency. We use collaborative review platforms to ensure every asset meets your standards before moving to the next production batch.

05

Delivery, Integration & Growth

Final assets are delivered across all required formats and channels: BIMobject publishing, PIM/DAM integration, e-commerce platforms, and specification portals. The BIM library we build is designed to grow with you, making new product launches, finish variations, and catalogue expansions fast and seamless.

Live Demo

Experience a 3D Product Configurator

This sample configurator demonstrates how we build interactive product experiences. Adjust dimensions, materials, and options in real-time: explore drawings, bill of quantities, and AR previews.

Loading 3D configurator...

Industries we serve

We create content for a wide variety of product types: from beautiful bathroom fixtures to industrial componentry, capital equipment, and everything in between.

Bathroom & Kitchen Products

Tapware, vanities, toilets, shower screens, sinks, accessories

Plumbing & Hydraulics

Pipes, fittings, valves, connectors, water heaters

HVAC & Refrigeration

Heating, cooling, ventilation, refrigeration equipment

Lighting & Electrical

Light fixtures, switchboards, wiring accessories, panels

Construction Hardware

Fasteners, door hardware, locks, hinges, building fixings

Furniture & Homewares

Residential, commercial, and outdoor furniture products

Pool, Irrigation & Landscaping

Pool equipment, irrigation systems, landscaping products

Automotive & Marine

Auto parts, marine components, watercraft accessories

Medical Technology

Medical devices, laboratory equipment, dental products

Electronics & Appliances

Consumer electronics, home appliances, smart devices

Aerospace Products

Aircraft components, precision engineering parts

Data Centre Equipment

Racks, cooling systems, UPS, cable management

Detailed capabilities

Every capability is built on real project experience: refined across dozens of engagements and ready to deploy on yours.

01

Computer Generated Imagery (CGI)

High-quality, consistent and realistic product imagery with flexibility and speed. Especially powerful for logistically challenging products and large ranges with variations in sizes, colours and configurations. From beautiful bathroom products to pipes, fittings, fasteners, tools, hardware, appliances, capital equipment and componentry.

02

Signature Product Imagery (Proprietary)

Our proprietary AI-assisted imagery workflow developed specifically as a premium replacement for traditional product photography. Delivers stronger brand consistency, faster production speed, and superior quality. Trained and calibrated per-client to achieve catalogue-wide realism, accurate material behaviour, and refined texture response.

03

3D, 360 Turntables & AR/VR/XR

Immersive product visualisation experiences including 3D interactive views, 360-degree turntables, Augmented Reality (AR), Virtual Reality (VR) and Extended Reality (XR). Let your customers engage with products online, in their homes, and in other real-world spaces before specifying or purchasing.

04

Product Configurators (2D & 3D)

Interactive product configurators that let customers visualise and customise products in real-time. Beyond visualisation, we generate fabrication drawings from configurations to improve accuracy and efficiency of order fulfilment. From web-based to standalone branded applications.

05

BIM Content Creation & Hosting

Production-grade parametric Revit families and ArchiCAD objects with embedded product data, type catalogues, and specification parameters. As the first Australian BIMobject reseller, we publish your products to 4M+ design professionals globally with download analytics and lead generation.

06

Controlled Image Enhancement

Working directly from supplied source imagery (basic renders, draft outputs, or existing photographs) to elevate results through styling uplift, relighting, tonal balancing, noise reduction, material enhancement, background removal, and finish refinement aligned with a target visual direction.

07

Product In-Situ Imagery

Photorealistic placement of your products in lifestyle scenes and architectural environments. From simple background replacement to fully custom 3D scene modelling with product placement, rendering, and Signature workflow enhancement.

08

Technical & Dimensional Drawings

Standardised and automated creation of product technical drawings, dimensional drawings, installation guides, exploded views, and 3D assembly sequences that reduce support calls and improve trade contractor understanding.

09

Single Source of Truth

One governed, data-rich dataset that automatically produces BIM families, marketing renders, AR models, web configurators, e-commerce assets, and specification data. No duplication, no drift, no inconsistency across channels.

10

Multi-Channel Output Automation

One button to produce deliverables across BIM specification, e-commerce, print catalogues, AR apps, trade portals, and social media. Consistent, governed, and scalable. SKU-specific content for complete product ranges.

11

PIM & DAM Integration

Experience implementing world-leading Product Information Management (PIM) and Digital Asset Management (DAM) software. Ensuring your digital assets are organised, searchable, and distributable across all sales and marketing channels.

12

Standalone Product Applications

Custom desktop and web applications for product selection, configuration, and specification. Branded tools that become your sales team's competitive advantage, with or without code-base ownership and perpetual licensing.

Typical deliverables

Signature Product Imagery (CGI)
360-degree turntable views
GLB/GLTF 3D models
AR-ready product models
Parametric Revit families
ArchiCAD BIM objects
Cloud-based 3D configurators
Technical/dimensional drawings
Product imagery (AI-enhanced)
Background removal & enhancement
In-situ lifestyle imagery
Type catalogues & shared parameters
BIMobject publishing & analytics
Interactive assembly guides
E-commerce 3D viewers
Print-ready catalogue assets
Specification data packages
Standalone product applications

How we engage

Flexible engagement models designed to fit your project needs, team structure, and budget.

Project-based

Fixed scope for defined product ranges: ideal for initial digitisation of a catalogue or product line. From single product families to full range rollouts of hundreds of SKUs.

On-Demand

Ongoing content production for new product launches, seasonal updates, finish variations, and iterative configurator improvements. Flexible scaling as your catalogue grows.

Product Development

Custom configurator or application development: with or without code-base ownership and perpetual licensing. Includes SLA for ongoing maintenance and support.

Tools & Technologies

RevitArchiCADAutoCADSketchUpBlenderRhinoGrasshopper3ds MaxUnreal EngineUnityThree.jsReactBIMobjectShapeDiverPythonAutodesk Platform ServicesWebXRStable DiffusionComfyUIIFCFBXSTEP/IGESglTF/GLBUSDDWG/DXFSubstance PainterV-RayEnscape

Ready to build your delivery system?

Every system we build starts with a single conversation. Let's explore what's possible for your team.